Autoresponder Scenario

Autoresponder Scenario

Here is a popular scenario, just one of the many ways in which you can use autoresponders.

The Challenge

A lead has shown interest in one of your organization's programs and has subscribed for a 30-day free trial membership. Your challenge here is to engage the prospect and follow-up with right email messages to win the deal. This is a real-life Drip Marketing situation where autoresponders can be used.

The Scenario

  • A visitor to your web site submits the web form and signs up for a 30-day trial period of your program.
  • An auto-generated Thank you / Welcome email is sent to the user. 
  • User's (lead) details are listed in Nonprofit Vertical CRM under a custom view (eg: Today's Leads).
  • Autoresponder is initiated.
  • Day 1 - 'Getting Started' email is sent to the user.
  • Day 2 - 'Support and Feedback Information' email is sent.
  • Day 5 - 'Program Updates' email is sent.
  • Day 15 - 'Purchase Offer' email is sent.
  • Day 25 - 'Reminder' email is sent.

Note:

  • If the user subscribes to the program and is excluded from the mailing list, then the follow-up emails that come after will not be sent.

The procedure to set up an autoresponder

  1. Click the Leads tab.
  2. In the Leads Home page, under Lead Tools, click the Autoresponders link.
  3. In the Autoresponders page, click Create Autoresponder.
  4. In the New Autoresponder page, under the Autoresponder Details section, do the following:
    • Enter the Name of the autoresponder.
    • Select the user to whom the records will be Assigned To.
    • Select the Custom View to set up the recipient list for the autoresponder.
    • Select a Folder for the autoresponder.
    • Select Dynamic and specify the corresponding details (Refer to the table.)
  5. Click Save.

Note:

  • If the user subscribes to the program, during the follow-up process, the user's email address should be excluded from the mailing list. On excluding the email address, the successive follow-up emails will not be sent to the user.

The following table provides information on the options that you need to specify for the autoresponder.

autoresponder scenario


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